Standard offer durations
Most manufacturer new car offers last between 30 and 90 days. Standard factory incentives operate on monthly calendar cycles, while major promotional campaigns (such as factory cashback initiatives or seasonal clearance events) frequently run for two to three months.
Common promotional cycles
- Monthly programs: Typically start at the beginning of each calendar month and conclude on the first business day of the following month.
- Quarterly campaigns: Larger promotions covering multiple model families often span 60 to 90 days, aligning with fiscal quarters.
- Holiday weekend events: Short-term programs (3 to 7 days) tied to major national holidays (such as Memorial Day in the US or bank holiday weekends in the UK).
Order date vs. delivery date deadlines
A crucial detail in automotive fine print is the difference between an order cutoff and a delivery deadline:
- Order deadline: The date by which a binding retail contract or vehicle reservation must be signed.
- Delivery deadline: The date by which the vehicle must be physically delivered, invoiced, and registered in your name to qualify for the incentive.
If you order a customized build that takes three months to arrive, you may lose eligibility for a promotion requiring delivery by month-end unless the manufacturer explicitly provides a price protection guarantee.
Always inspect the campaign validity dates shown on our active car offers page before placing a deposit.